[Podcast] Finnish Football Show 29 – Mikko Laitinen from Suomen Palloliitto | ‘Season’s Most Important Game’ campaign | Veikkausliiga to start on 1st July?

Yes, we know, it’s been ages since the last show, but this time it really ISN’T our fault. There’s been this virus thing, you see. This episode is something a little different. Firtsly, it’s only Mark W & Keke, but this time we are joined by a very special guest, Mikko Laitinen, Marketing Manager at Suomen Palloliitto – the Finnish Football Association.

Mikko talks to us about financial challenges within Finnish football and, conversely, the commercial opportunities offered by the impressive performances of the Huuhkajat. Mikko also explained the background to the “Kauden tärkein ottelu” (the Season’s Most Important Game) campaign, which enables fans to support Finnish football during this difficult time. Encouragingly, the start of the 2020 Veikkausliiga season was also announced on 6.5.2020, the day of the recording, so of course we talked about that too.

Buy tickets for the Kauden tärkein ottelu” (the Season’s Most Important Game) campaign


Download an MP3 of Mikko Laitinen from Suomen Palloliitto | ‘Season’s Most Important Game’ campaign | Veikkausliiga to start on 1st July?



Join Mark (@explorefinland),  Mark (@FCSuomi),  Keke (@kekemyllari) and Rich (@EscapeToSuomi) for regular episodes, where 4 old blokes sit and talk about football in Finland. In English.

The show is now recorded on Zoom & published on PodBean. Follow the Finnish Football Show on PodBean for announcements of future episodes and to join any future live shows.

The #FFS theme tune is “Loppuun asti” by Lemmenpyssyt. You can listen to the song on Spotify or on YouTube . Connect with Lemmenpyssyt on Facebook.

SHOW NOTES & LINKS

  • Generally, how has the global pandemic affected the work of Suomen Palloliittto?
  • The announcement of the start of the Veikkausliiga season on 1st July 2020
  • Palloliitto chairman Ari Lahti has said the toughest challenge in Finnish football at the moment is money in the game. How big a concern is this for Palloliitto? 
  • What other revenue streams are you looking at?
  • The background to the “Kauden tärkein ottelu” campaign.
  • What is the campaign? How does it work? How do people take part?
  • Anything else that Mikko would like to discuss.

“Kauden tärkein ottelu” Campaign

Link to Palloliitto website

Link to Veikkausliiga website

In brief:

  • Fans can buy tickets for a specific league, Veikkausliiga (Premier), Ykkönen (1st division) or Kansallinen liiga (Women’s National).
  • Tickets cost 10€ each and the money is shared between all the teams in that particular league.
  • There is no limit to the number of tickets an individual can buy – so dig deep FFS fans!
  • The total number of tickets for each division are also shared between each team.
  • When the season starts, each club will give away its tickets to worthy causes that the club chooses.

Buy tickets for the Kauden tärkein ottelu” (the Season’s Most Important Game) campaign


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